Whilst there may be some male grooming products that you’re not quite ready to try yet, we’d wager that the vast majority of you regularly buy and use deodorants.
After all, the global antiperspirant and deodorant market were worth an estimated $72.7 billion (or £66.2 billion to me and you) at the end of 2018, with this type of product forming the basis for even the most rudimentary of grooming regimes!
However, buying a deodorant can be a deceptively complex pastime, with a wide range of product types currently on the market. But which one’s are the best and most likely to keep your fresh and smelling great for longer?
Malin + Goetz’s Eucalyptus Deodorant
We start, somewhat fittingly, with a natural deodorant, with this type of product all the rage thanks to an absence of toxins and just how friendly they are on your skin.
Make no mistake; Malin + Goetz’s Eucalyptus deodorant has been formulated with aluminium or any other metallic elements, whilst it’s also free from all alcohol and parabens.
This makes for a smooth deodorant that’s incredibly kind on your skin, minimising the risk of you experiencing any pesky, underarm rashes.
This product also boasts a subtle and refreshing eucalyptus fragrance, which is combined with traces of the citrus-based citronellyl to neutralise any unpleasant odours and leave you smelling fresh for longer!
The only thing that may put some people off is the price tag, with this costing up to £19 when purchased from some retailers.
Molton Brown Re-Charge Black Pepper Antiperspirant Stick
Next up is another scented product, which differs from our first entry as it’s classed as an antiperspirant rather than a deodorant.
What’s the difference, we hear you ask?
Well, this type of product typically blocks the sweat glands from releasing moisture and features slightly more subtle scents, whereas deodorants often leverage stronger fragrances to reduce or negate odours.
Molton Brown’s Re-charge Black Pepper Antiperspirant Stick offers a relevant case in point, as it features understated wooden scents with top notes of coriander, black peppercorns and a base note of vetiver.
This creates a subtle but spicy scent and one that’s also deceptively luxurious and sure to appeal to men of all shapes and sizes.
It’s also slightly cheaper than the opening entry at £16, whilst the presence of andiroba tree oil applies a durable smoothness to your skin (which we reckon is good news is anybody’s book!).
Cowshed Fresh Deodorant Spray
Not only are natural deodorants all the rage, but the very best products are best known for the ingredients than they omit rather than those that define them.
Take Cowshed’s Fresh Deodorant Spray, for example, which is an aerosol-free product that features only organic ingredients and a unique blend of natural, essential oils.
These include lemongrass, spearmint and the undeniably fragrant peppermint, which contribute to a unique scent and a product that’s incredibly kind on your skin.
On a similar note, Cowshed’s Fresh Deodorant Spray boasts a herbal formula that’s vegan and vegetarian-friendly. This also includes organic aloe vera to soothe and condition the skin further, and this can prove invaluable when dealing with areas of the body that are prone to sensitive skin (such as the armpit!).
This product also comes in handy and portable 50ml containers, whilst you can buy one of these pocket deodorants for just £12.
Tom Ford’s Private Blend Neroli Portofino Deodorant Stick
At the other end of the market sits Tom Ford’s intriguingly named Neroli Portofino Deodorant Stick, which is an exclusive and private blend that screams opulence.
A designer deodorant with a fragrance that’s fresh as the bracing sea air, this product is unique in that it combines freshness with a pronounced aftershave scent that leaves you smelling great after every single application.
Lasting for 24 hours per application, this product also combines citrus, amber and floral notes to excellent effect, whilst it’s alcohol-free and won’t cause your skin to become irritated over a period of extended use.
There’s also something innately masculine about this deodorant, with the floral top notes delightfully subtle and featuring as part of a beautifully balanced fragrance.
However, you should be warned that this luxurious, roll-on deodorant has a price tag to match, with a 75ml stick costing up to £35 online. This translates into a cost of around £46.67 per 100ml, which is a hefty price to pay even for a premium deodorant.
The Horace Natural Deodorant
Horace is a well-known if often underrated, player in the male grooming market, although it broke cover recently to describe this product as “the deodorant you and your shirts have been waiting for”.
Once again, this natural deodorant utilises 98% natural ingredients, including tea tree essential oil and diatomaceous earth (the latter of which naturally occurs in siliceous sedimentary rock and is extremely effective in the removal of dead skin cells).
However, the unique appeal of this deodorant lies in its advanced formula, which embraces an anti-bacterial complex that boosts your personal hygiene and the long-term health of your skin.
Horace’s offering even features sophisticated anti-stain technology, which you’ll know is a godsend if you’ve ever used a bog-standard deodorant whilst wearing a dark shirt!
As for the fragrance, this is light and aromatic, whilst the combination of eucalyptus and rosemary also creates a fresh botanical scent. And now for the kicker; as this product costs just £11 per 75ml and offers a genuinely competitive option in the current market.
Triumph & Disaster Spice Deodorant
If we ranking a deodorant based solely on its marketing potential, Triumph & Disaster’s Spice Deodorant would probably occupy first place on our list.
The name Spice also encapsulates this product perfectly, both in terms of its powerful fragrance and robust odour-fighting characteristics.
In terms of the former, Spice combines heady tones of bay leaf, frankincense and clove, creating a strong and masculine scent that also delivers an incredibly spicy kick. The presence of frankincense also make this the ideal Christmas gift, although we’ll make no judgement at all as to whether or not you’re a wise man!
As for the technology behind the product, Spice also features manuka oil, which boasts antibacterial and anti-inflammatory properties that work proactively to neutralise nasty odours and combat skin irritation.
This forms part of a potent cocktail that also includes aloe vera, baking soda and lavender extract, which help to soothe the skin and is ideal for men who struggle with underarm sensitivity.
OK, but what about the cost to you as a customer? Well, this exists as a product with a mid-range price point, with a cost of £17.50 per 50ml offering genuine value for money when you consider its formula.
Hermes Terre d’Hermes Deodorant Stick
We close with another product that sits towards the luxury end of the marketplace, with Hermes Terre d’Hermes Deodorant Stick undeniably lavish and ideal for busy men who are constantly on the go.
After all, this deodorant stick is quick-drying and offers long-lasting protection that stretches beyond 24 hours, whilst each 75ml container is ergonomically designed to fit comfortably in the inside pocket of any suit jacket or blazer.
In terms of usage, Hermes’ offering is also alcohol-free, creating a scenario where it’s incredibly kind to the skin and likely to reduce daily irritation.
The fragrance is also undeniably masculine, with the aromatic, woody and iconic Terre d’Hermes scent boosted by top notes of orange, pepper and bitter grapefruit. The base notes also include vetiver and luxurious cedar, creating a balanced but powerful fragrance that will last throughout the day.
Each 75ml bottle will set you back £28 on average, and whilst it may not be the cheapest or most cost-effective product on our list it’s undoubtedly high-end and capable of offering excellent value for your hard-earned cash!
The Last Word
Ultimately, we have featured seven diverse and variably priced deodorants on our list, but the market is chock-full of options to suit different budgets, fragrance preferences and skin sensitivities.
With this in mind, the key is to compare this market in detail before you make a final purchase, particularly if you’re drawn to high-end products that cost considerable amounts per 50ml or 75ml bottle.
If you are in the market for a high quality, scented deodorant, we’d also recommend that you identify fragrances that appeal to your sense of smell and are capable of complementing any aftershave that you intend to wear.
However, our selected deodorants represent the ideal starting point on your journey into the marketplace, whilst they certainly offer an insight into the key trends that are driving product development in this space!