Male grooming and skincare products represent huge business in the modern age, according to a 2016 study conducted by consultancy group Mintel, nearly half of all UK men used facial skincare products as part of their daily grooming regime, whilst 59% agreed that this is an extremely important thing to do over a concerted period of time.
Not only this, but the growth of the male beauty and skincare market has continued to outpace the female alternative since 2010, with men increasingly interested in their appearance and the image that they present to others.
Moisturising products account for a significant portion of this marketplace, with brands like ASOS published a growing number of application tutorials for men online. But what exactly are the best moisturisers for men, and what considerations should you bear in mind when comparing the market?
Drunk Elephant Protini Polypeptide Cream
We start with what’s arguably the most masculine male moisturiser on the market, and one that’s also amongst the most expensive.
Whilst this ingenious product may cost £57 on average, however, this incredibly light and gel formulated moisturiser offers incredible value for money and is best described as a protein shake for the skin.
But how exactly does this work, we hear you ask? The answer is relatively simple, as it facilitates healthy production without disturbing your body’s natural process, whilst this also fortifies your skin and lends itself to a much firmer appearance over time.
In this respect, the product actually combines the functions of a serum and moisturiser in a single product, and there’s no doubt that its fusion of active and fermented cultures enables it to pack a genuinely unique punch.
Drunk Elephant’s patented product is also a versatile moisturiser that can suit an array of different needs, so even users with sensitive skin can use the cream to restore their tired visage. It’s certainly to be recommended if your skin’s appearance is tired and worn, as the product will restore its vitality and effectively act as a post-workout recovery drink for your face!
Katie Somerville Goat Milk Moisturising Cream
Next up is another relatively costly moisturising cream at £55, but this product boasts a concise and compelling value proposition that’s hard to ignore.
Designed primarily for users with sensitive skin, this moisturiser is formulated to soothe and hydrate whilst gradually healing any age-old marks and blemishes. Like Drunk Elephant’s unique offering, the product also packs a healthy protein punch thanks to the inclusion of the key ingredient goat’s milk.
Borrowing from the skincare regimes of the Ancient Egyptians including the last pharaoh Cleopatra, who was said to bathe regularly in milk to maintain her renowned beauty and radiant skin. OK, so she bathed in donkey rather than goat’s milk, but this is a tiny detail that shouldn’t detract from the overall lesson here.
This product is also packed full of goodness in the form of aloe vera and a diverse range of vitamins, so it can really penetrate the skin to deliver a host of health benefits.
This is a significant plus, especially if you’re a health-conscious male who wants to radiate wellbeing both inside and out.
If you’re a stickler for detail, this product also comes in air-tight packaging that enables it to retain its freshness, which is ideal if you have dry skin that you want to leave feeling hydrated as part of your grooming regime.
Elemis S.O.S Survival Cream
We continue on a similar note with the Elemis-branded S.O.S Survival Cream, which is a long-lasting and hydrating moisturiser that’s tailormade for users with dry skin.
Its dramatic name aside, this product certainly delivers on its promises too, as it manages to sooth and hydrate arid skin without leaving it feeling overly greasy or covered in oils.
In fact, you’ll begin to notice the difference from the moment that you lather this elixir onto your face, as this light and airy product will deliver a genuinely luxurious moisturising experience that doesn’t overwhelm the skin.
This high-quality product also sits at the more affordable end of the market too, with e-commerce giants eBay currently selling units for as little as £33.30 online. Even brand new products can be sourced for just £44.10 at John Lewis, making it considerably cheaper than the previous options on our list.
Whilst this moisturiser offers great value for people with dry skin, however, it should arguably be avoided if you have relatively normal or slightly oily pores.
This is because the product has a heavier consistency than is usual, whilst it simply hasn’t been formulated to suit a wide variety of skin types.
Verso Retinol 8 Day Cream
If we tell you that the word “verso” is Latin for reverse, this should offer a clue as to what the main selling point is for this product.
Essentially, this time-travelling, virtuoso moisturiser is redefining and reimagining the anti-ageing segment of the male market, primarily by utilising a Vitamin A derivative that’s relatively stable and non-aggressive.
As a result, this product is a little friendlier to drier and sensitive skin than typical anti-ageing staples, whilst it’s also more resilient when exposed to strong sunlight.
This moisturising cream also includes ingredients like niacinamide and turmeric as part of its composition, which contrives to brighten your skin and minimise the sallow effect often caused by ageing.
Turmeric is also known for its incredible anti-inflammatory and antioxidant capacities, which makes it capable of boosting your skin and simultaneously aiding your physical wellbeing.
However, whilst the product’s advanced Vitamin A complex may boast noticeable anti-ageing qualities, this particular molecule can initially have a detrimental impact on the skin by causing flaking and considerable redness.
So, it may be one to avoid if you have overly sensitive skin, whilst the price tag of £95 may also be a little too much unless you’re wholly committed to reversing the ravages of time!
Elemis Pro-Collagen Marine Cream
Next up is another effective anti-ageing moisturising cream and one that’s a little more affordable at an average price of £76.50 online.
Elemis’ second addition to our list is one of the market leaders in its field, whilst there can be no doubt that it offers incredible value to anyone whose skin is beginning to look tired and worn.
At the heart of this product’s appeal is its intrusive hydration power, which helps to fight the initial signs of ageing and includes powerful agents such as Padina Pavonica and Ginkgo Biloba.
These agents help to reduce and gradually eliminate the appearance of wrinkles (and fine lines), so the product works particularly well around the eyes and can help to restore their previous sparkle.
Whilst the product may be one of the very best anti-wrinkle moisturisers on the market, however, this may not necessarily be suitable for everyone.
The price still remains a little higher than most customers would be willing to spend on a single moisturiser, for example, whilst the make-up of the product may also be slightly harsh on sensitive skin types.
The products also features a surprisingly feminine fragrance too, so this is something that macho-customers may look to avoid.
L’Oréal Men Expert Vita Lift 5 Anti-ageing Moisturiser
If you’re a man who’s in the market for an anti-ageing moisturiser, the first brand that probably springs to mind is L’Oréal.
After all, this firm’s Men Expert range has produced of soothing and moisturising skincare products for men, including the cutting-edge anti-ageing Vita Lift 5 cream.
Formulated using the anti-ageing compound Pro-Retinol (which is considered to be a form of Vitamin A), the Vita Lift 5 moisturiser is a powerful anti-wrinkle product that offers 24-hour hydration.
Over time, it also delivers firmer skin and a noticeable smoother complexion, whilst it’s a non-sticky product that can be applied and worn easily over the course of the typical day.
As if all of this wasn’t enough, L’Oréal’s superb Vita Lift 5 moisturiser is the cheapest product on our list and can be sourced for as little as £12.99 online. This represents a huge boon, particularly for every day and working-class users who want to combat the effects of ageing on a tight budget.
No single moisturiser is perfect, of course, and the Vita Lift 5 is no exception to this rule. This product’s main flaw is the fact that it’s scented, as this may be a little off-putting for male consumers whilst it may also clash with your choice of aftershave.
Murad City Skin Overnight Detox Moisturiser
Now we come to a serious skin care product and moisturiser, and one which has been designed and produced with no little medical knowledge.
In fact, this overnight moisturiser is the brainchild of Dr. Murad, who believes that all aspects of human health are interconnected and considers skincare to have a direct impact on an individual’s wellbeing.
This product arguably leads the market for overnight moisturisers, and it’s ideal for anyone who wants to restore and reinvigorate your skin from the daily onslaught of environmental toxins and aggressors.
Vitamin C certainly plays a pivotal role in brightening your skin as it recuperates overnight, whilst the combination of additional ingredients such as cucumber, barley and sunflower provide some much-needed nutrition for city-slicker skin.
Costing a relatively affordable £70 from retailers such as John Lewis, Murad City Skin Cream is a viable product option that can leave your face feeling smoother, brighter and far more hydrated.
However, it doesn’t provide enough antioxidants to provide a full-scale detox for your skin, so if this is what you’re in the market for then you’ll need to identify a different and more specialised product.
Kiehl’s Ultra Facial Moisturiser
The Kiehl skincare brand is more than 100 years’ old, and during this time it has built an incredible wealth of knowledge and experience in the marketplace.
This is definitely borne out by the Ultra Facial Moisturiser, which is a lightweight and truly no-nonsense cream that both affordable and capable of delivering a simplistic value proposition.
This unique and incredibly marketable product includes some unusual ingredients too, including the underrated organic compound squalene. This is easily absorbed into the skin as it boasts the same molecular weight as our natural oils, whilst it combines well with Vitamin E to leave your skin feeling soft, refreshed and incredibly comfortable.
It’s simplistic nature and composition also lends itself to an affordable price point of £17.50 at retailers like John Lewis, whilst it’s an ideal product selection if you have a relatively normal skin type and simply wish to take better care of your face.
Whilst it may be a simple, effective and ultimately mass market moisturiser, however, it lacks the bells and whistles of some of its competitors. It’s also unlikely to be as effective for users with dry or sensitive skin, so you should keep this in mind before making a final purchasing decision.
Trueffitt and Hill Skin Control Advanced Facial Moisturiser
The issue of oily skin is an easily overlooked one, but there’s no doubt that overactive sebaceous glands can increase your skin’s moisture levels and leave it looking incredibly greasy.
This is where the Trueffitt and Hill Skin Control Advanced Facial Moisturiser can come into play, as this lightweight and the oil-free product is fast acting and incredibly absorbent for users. It has also been formulated by a number of prolific antioxidants, which can help to preserve your skin and balance its natural moisture levels.
This product is also loaded with Vitamin e and a light sun filter, making it the ideal base for your sun cream during those hot summer months.
A truly effective and softening moisturiser, this product is extremely effective and offers a competitive mid-priced option at around £33 per 100ml unit.
Once again, however, this product is somewhat disadvantaged by a prominent and feminine fragrance, which is unlikely to appeal to male consumers who are shopping for a simple and odourless moisturiser.
Dennis Gross’ Hyaluronic Marine Oil-free Moisture Cushion
We close with another moisturiser that has been designed for oily skin, and one that offers a deceptively impressive value proposition behind its tongue-twisting name.
It also offers a simple product selection for people with oily skin, who typically have to walk across hot coals to identify suitable skincare creams and moisturisers.
It certainly tackles the complex issue of how to balance the hydration levels in your skin, with its incredibly lightweight texture and the unique inclusion of a water-gel packed with hyaluronic acid. This naturally occurring acid plays a key role in modern beauty treatments such as Botox, whilst it helps to organically moisturise your skin without the use of additional oils.
So, if you want to balance the moisture levels in your skin and de-stress its appearance without overcomplicating your approach, this product is the one for you!
However, it’s a little on the pricy side at £59 per 100 ml bottle, whilst the product’s grease-free texture may feel a little oppressive for those of you with noticeable dry skin.
The Last Word
The male skincare market is huge and continuing to grow at an incredible pace, whilst there’s a huge range of moisturisers currently available to men throughout the UK.
Whilst some of these have universal appeal, there are others that have been designed for specific skin types, and this should help you to refine your selections when shopping online.
The most important thing is that you compare the full breadth of this diverse marketplace in order to make an informed decision, whilst using this list as a base from which to get started!